FDI Tools - Fuchsia Africa

FDI tool evaluation and implementation for both economic development agencies and corporates entering new markets. Also offering a range of customized FDI training courses for economic development agencies’ management and their teams.

Tools

While we deeply believe in FDI as “People’s Business”, we keep tracking, evaluating and customizing web applications and software-based tools capable of significantly improving the efficiency and effectiveness of FDI and trade related services. This approach, in combination with our experience from both corporate international expansion projects and investor attraction campaigns, has given us a broad understanding on FDI and trade related decision processes and best practices. Something we would like to share with you by providing a range of trainings, from FDI attraction to market entry topics for specific regions and industries.

Research

Research is among the most often underestimated activities in the FDI business. Quality research helps to identify new investment trends, and it can prevent you from wasting resources on less promising investment projects or promotion campaigns. Researching FDI drivers, markets, industries, companies or location advantages is difficult, tedious, and requires either a lot of resources or the use of automated, customizable, and scalable tools.

News Alerts

Implement real time email alerts for relevant news topics

Smart Search

Monitor relevant web resources by way of customized, self-optimizing key word combinations

Data Processing

Apply advanced excel functionalities and macro programming to organize and analyze your project or campaign data

Online Presence

Just like it changes the way of doing business across industries, the internet affects the world of FDI. In recent years, investors and investment promoters have become increasingly aware of the importance of online availability of relevant information. Our experience with implementing and editing the most popular web content management system will help you increase the usability and appeal of your site. Besides being the single most important source of information about you, your website can also serve as a valuable source of information about it’s visitors, their identity, preferences and information requirements. We enable you to retrieve such information and put it to use in your marketing and lead generation efforts.

Web Design

Deploying the leading Web Content Management System to optimize your existing website or create additional application specific sites

Search Engine Optimization

Improving search engine ranks of your website content by tool supported best practices and analysis of your competitors’ websites

Web Analytics

Gain tool supported intelligence about your website visitors

CRM

As multi stakeholder businesses with long term project cycles, both FDI and business partner search pose very specific challenges to Customer Relationship Management (CRM) systems. Our track record of implementing and adapting CRM systems to account for such specific use cases, roles and project types will be beneficial for economic developers promoters having to deal with both existing and potential investors, but also for companies looking for resellers, suppliers or acquisition targets in a new market.

Selection

Evaluate available CRM solutions based on a thorough assessment of your specifications

Implementation

Implement and customize the CRM solution of choice to account your use cases, roles, processes, and existing data

Administration

Ongoing support with use case extensions, ad-hoc improvements, and evaluation and integration of new features

FDI Training

Our training offerings for investment promoters and economic developers cover the whole spectrum of our own investment attraction services and related tools and are fully customizable and scalable to fit even the most specific requirements.

Tool Use

Introductory and advanced courses on the use and implementation of CRM, CMS and online research applications

Best Practices

Introduction to all critical stages of the investment attraction process, from sector targeting to incentives negotiation

Special Interest

On demand classes on current focus topics such as new target sectors or new competitors

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