Investment Attraction

Support with all relevant parts of the investment promotion value chain and FDI consulting – from applying the right strategy, using appropriate marketing tools, conducting smart research, to representing clients in geographic target markets and approaching potential investors.

Attracting foreign investment into the Sub-Saharan region of Africa is a long-term effort facing multiple challenges, including increasing competition from regions around the globe and heightened expectations of international investors due to improved comparability and access to information. Our experience in representing countries and regions both permanently or on a project basis will help you find investors that create sustainable jobs and integrate themselves into your economic landscape.

Strategy

Based on your location’s main strengths & weaknesses and current economic and industry trends, we develop the right match of your target sectors and suitable source regions, as well as outline how to identify and approach investment prospects and how to turn them into actual investment projects.

Capability Assessment

Assess your SWOT, define your main location advantages and develop a list of matching target sectors

Regional Sector Analysis

Identify attractive regions based on your chosen target sectors and corresponding criteria such as trends & developments, major players, regional clusters and current FDI streams

Business Plan

Develop a strategic roadmap and specific lead generation campaigns for approaching and following up with potential investors

Marketing

Being able to differentiate your location from the competition and knowing how to promote your competitive advantages requires thorough knowledge of current FDI markets and new trends in location promotion. We help you to maximize the attention you generate in your target markets by improving and customizing your branding, your online presence, and your promotional tools and publications.

Benchmarking

Analyze your marketing strategies and benchmark it against your competitors

Marketing Materials

Optimize your brand image by creating customized marketing materials and publications

Website

Optimize and manage your website, social media and other online promotional tools

Lead Generation

Lead generation is at the very core of investment attraction. Often misunderstood as ineffective call center work, smart research and targeted field actions can turn it into the most powerful tool to proactively promote your location advantages. Fuchsia will help you identify, approach and convince the potential investors who best fit your location advantages.

Investor Targeting

Identify potential investors and their relevant decision makers using multiple criteria and sources

Meeting Setting

Arrange and attend meetings with potential investors at trade shows and other industry events across Europe, North & South America, and Asia

Road Shows

Prepare and join a series of meetings with potential investors in the European, the Americas and Asian target regions

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