Market Entry

Assistance for corporate clients considering to enter new African markets – from assessments of foreign market potential and competitive landscape, location analysis, site selection and marketing strategy, to identification, evaluation and approach of suitable partners.

Our market entry services cover a wide spectrum – from the development of an appropriate market entry strategy to the selection of suitable subsidiary locations or local partners. Our solutions build on our own experience with dozens of market assessment and site selection projects worldwide and a strong network of partners providing market entry related tax and legal advice.

Market Assessment

Market assessment starts with a careful review of your current business. While we will not pretend to know your processes, your industry and your customers better than you do, our market knowledge will enable you to make better informed decisions about the risks and prospects of entering new target markets. Once the entry decision is made, the same expertise and experience can be put to use to identify the most feasible and beneficial entry mode.

Industry Research

Analyze size, structure, key trends and drivers of your industry in the target market

Regulatory Advice

Research tax, legal, environmental and other regulatory requirements for bringing your products or services to the new market

Competitor Analysis

Identify key competitors in the target market and analyze their capabilities

Site Selection

Finding the appropriate location for a new sales office, R&D or service center, logistics hub, or manufacturing operation site in a new country is a process filled with many potential pitfalls and challenges. With wide variations in tax policy, human resources regulations and quality, as well as business incentives, informed location choices are as complex as they are essential to the success of your company. Our experience with location analysis and site selection projects for companies worldwide will help you to avoid costly – and possibly disastrous– mistakes.

Location Shortlisting

Establish a list of suitable investment locations on the African Continent (countries, regions, states, counties, or cities) on the basis of primary source data analysis

Site Visits

Prepare, join and debrief visits at candidate locations and meetings with local stake holders

Negotiation Support

Secure the best incentive packages – including grants, tax breaks, infrastructure support, and indirect government incentives

Partner Search

Short of establishing a subsidiary by way of a greenfield investment, there can be various other (and often more suitable) ways to enter or strengthen your position in a new market. All of them will depend on finding local partners you can trust and rely on. Our experience, market insight and network of contacts can help you to identify, select and successfully approach sales partners or suppliers, joint-venture partners or acquisition targets that really meet your expectations.

Supplier Search

Determine which products or services can or should be procured locally and identify suitable suppliers for your new operations.

M&A

Identify potential joint venture partners or acquisition targets.

Sale Partner Search

Identify and approach suitable distributors, re-sellers or OEM partners to bring your products or services to the new target market.

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