What goes into a brand?
The modern consumer is looking for authenticity, so the brands that stand the test of time are faithful to their true purpose and character. The challenge is in creating a unique experience which an audience can identify with, while remaining practical and staying within budget.
The concept of ‘brand’ is complex and difficult to define – and is therefore often overlooked as an element of a successful business strategy.
It’s much more than a logo, which is also a vital component, but this is just one piece of a much larger puzzle.
A brand is an experience. It’s a whole set of values and perceptions associated with what your business promises to offer. In a world that’s more connected than ever, having a compelling brand, or corporate identity, is fundamental to any modern organisation, B2B or B2C.
The touchpoints you have with your customer – whether it’s a post on social media or a business card exchanged at a networking event, all make up a brand identity, designed to connect with people and communicate the value you can provide.
A memorable brand does not happen overnight. It is the product of long-term strategy, driven by extensive research, to capture the true essence of your business in a striking and long-lasting message. We help you discover and shape this message by building a complete picture of your audience and examining the competitive landscape to understand your organisation’s unique proposition in the market. We use imagery and storytelling to reflect your true character and values, translating this across the different interactions your customer may have with your brand.